From the capital to Shanghai, from breaking the circle to deep cultivation: Monster takes events as a medium and continues to "serve" youth!

On the evening of October 31, the "October Rice Field · Jingdian Cup" Basketball-Pool Cue King 100-Point Battle, wholeheartedly sponsored by Monster, successfully concluded in Beijing. Only twenty days later, from November 20 to 24, the "JD · October Rice Field · Monster Cup" Huacai Billiards University Student Hundred Cities League (Shanghai · Xinxin Billiards Station), titled sponsored by Monster, followed closely.

From the spotlight of crossover stars to the passionate arena of university students, Monster is achieving a strategic leap from "breaking the circle and entering the game" to "deeply cultivating the youth track" through high-frequency and high-density brand actions. This is not only a switch of scenarios, but also a vivid interpretation of the brand's in-depth dialogue with the younger generation.

The crossover stage shows its edge, and the BK Monster becomes the "strongest assistant"

In the just-concluded Basketball-Pool Cue King 100-Point Battle, the Monster pool cue was undoubtedly the hottest focus. Before the match, Monster equipped each participating basketball star with the BK Monster, the "strongest break cue under 1,000 yuan". This cue also became the strongest assistant for the 16 crossover players to "kill and advance" on the field.

In the competition, holding the BK Monster, the basketball stars presented countless highlight moments for the online audience — big golds, small golds, and golden nines emerged one after another, and their competitive level was so high that it was amazing. After personal experience, the players even praised the BK Monster effusively. They marveled at its beyond-its-class configuration and excellent hitting feel, and when they learned that its sales had exceeded 1 million+, they called it "unbelievable". The collective recognition of crossover players once again confirms the excellent performance strength of Monster pool cues.

Taking root in the Hundred Cities League on campus, becoming the "preferred equipment" for young players

In fact, among young people, Monster's reputation has long been beyond doubt. Whether in terms of price advantage, appearance, or performance, Monster pool cues have become the first choice for young players to start and advance.

As the event map of the Huacai Billiards University Student Hundred Cities League continues to expand, Monster's brand power has long been deeply rooted in university campuses. On the stage of the Hundred Cities League, Monster pool cues have a very high appearance rate, and many university student players regard them as their main break cues. For the BK Monster, they have the most straightforward evaluation: "This is the strongest break cue under 1,000 yuan."

At the opening ceremony of each station, the Monster brand side also repeatedly gave out practical equipment benefits to university students by way of break shots and ball pattern challenges, making young people fall in love with Monster products.

More than just equipment, it also builds a bridge for professional advancement

Monster's assistance to the young group goes far beyond providing high-quality equipment. Through the platform of the Hundred Cities League, Monster has also opened the door to professional advancement for potential young players.

"Three-time champion" Zhou Xu and Bao Jiaming were seen by the whole country from this stage and eventually became Monster's signed players. The brand has set up a clear and straightforward signing rule: as long as a player wins two championships in the Hundred Cities League, or finishes in the top three three times, they can obtain an admission ticket to negotiate signing with the brand face to face. This move makes the Hundred Cities League not only a competitive stage, but also a cradle for nurturing future stars.

Using billiards as a medium, let the brand spirit continue to leap

From the capital to Shanghai, from crossover breaking the circle to deeply cultivating campuses, Monster continues to "provide services" for the young group. Using billiards as a medium and events as a bridge, while continuously expanding the boundaries of sports marketing, Monster also keeps its brand spirit leaping on the passionate field of youth. In the future, with the continuous advancement of the Hundred Cities League, Monster will surely resonate with more young people at the same frequency and write a youth chapter belonging to Chinese billiards.