【Little Monster IP Recruitment】Forget “good-looking”—we only want “the right vibe”! That “imperfect” Little Monster is waiting for you to create!

The recently concluded BK Beast 9-Ball Break Challenge showed us the speed and passion of Little Monster billiard cues. And now, the Little Monster brand is about to do something even cooler——The Little Monster IP character recruitment campaign has officially begun!

Who is Little Monster?

If you still don't know, let me give you a quick introduction——

A billiard cue brand that has been around for eight years.Youthful, trendy, and full of attitude are its defining traits.

It doesn't put on airs, show off jargon, or charge inflated prices. With performance that punches above its class and designs that match young people's aesthetic tastes, every cue becomes a personal statement on the pool table.Little Monster believes that the joy of billiards should not be defined by price, and that good products should be accessible to more people.

That's Little Monster!

Why recruit an IP character?

For eight years, Little Monster has let its products do the talking, but it has never found a “face” that truly represents the brand's personality.

What it wants is not a traditionally perfect “kid,” but rathersomeone ordinary, everyday, and real—that's the embodiment of most people.There should be a hint of stubbornness on his face. Not the kind that says, “I'm awesome, come worship me,” but the kind that says, “This is who I am. Play me or don't.”

He should be the kind of person who is——young, but not cheap; trendy, but not flashy; capable, but not arrogant; knowledgeable about technology, but not showy.

He's like a blade of grass. Not a neatly trimmed potted plant in a greenhouse, but wild grass that pushes its way up by the roadside. Growing freely, refusing to be defined, with edges of its own, neither restrained nor tamed.

This is the attitude toward life that Little Monster wants to convey.

Young people should live life in their own way. Imperfect, but real. Not obedient, but with an edge.

So, are you ready to pick up your brush and start creating this “Little Monster”?

He's not the kind of monster that scares people. He's the kind that makes you smile the moment you see him, then think, “This guy is actually pretty cute.”

Remember: we're not looking for “good-looking.” We're looking for “the right vibe.”

When he is finally born, you will be his “mom or dad.”

We'll take him to international exhibitions and overseas tournaments, so people across China and around the world can get to know and love him. He'll appear on cues, in pool halls, and at competitions, becoming the most vivid ambassador for the Little Monster brand.

See the full image for participation details (including event requirements, submission methods, deadline, judging criteria, and prizes)

Little Monster has always insisted on being itself—from its logo to its products, everything carries that untamed edge. Now, we want to entrust this attitude to you and let you create the “him” who best represents Little Monster.

Young people, live life in your own way!
The Little Monster IP character is waiting for you to create him!