- Brand News
Prize money of 4,000+! The Little Monster pool cue’s “IP Character Recruitment Call” launches today—what we want is adorably ugly monster cuteness!
Little Monster billiard cues officially launch a recruitment call across the internet!

Attention, all design geniuses, illustration masters, and soulful doodlers! Are you tired of clients demanding "a colorful shade of black" and "high-end, elegant, and classy"? Do you feel your inner "slacker" spirit burning fiercely with nowhere to be released? Well, here's your chance! Little Monster Cue is officially sending out a recruitment call to the entire internet!
We're not looking for some high-and-mighty male god or goddess — we're looking for that weird, cute, ugly-adorable "Little Monster"! Whether you're a professional designer or a wild amateur artist who loves doodling in your textbooks, as long as your imagination is big enough and your creation is "chill" enough, then the 2,000 yuan cash prize (or maybe even more!) is waving at you!

🎱 Who is it? — "Little Monster" Needs Your Brushstrokes!
As the "attention magnet" of the billiards world, Little Monster Cue has won countless fans with its hardcore quality and unique style. Now, we're looking for the soul image that fits it best!
We don't want a delicate "vase" — we want:
✅ De-refined chill — Like wearing baggy shorts to play billiards on a weekend, the whole vibe is casual and free.
✅ Weird, cute, ugly-adorable — The kind that makes people laugh at first glance, think "Hey, not bad" at second glance, and fall in love at third glance — that "contrast cuteness."
✅ Minimalism — No complicated decorations, just return to the purest basic form, so people remember its uniqueness at a single glance.
💰 How to Play? — Two-Stage Challenge, Win So Much Prize Money Your Hands Get Tired!
This isn't a simple competition — it's a fun experiment of "co-creation + viral spread"! Whether you're a front-runner or a follower, there's money to be won!
🔵 Stage One: Basic Image Recruitment (Originality Is King)
You need to create a three-view IP design (front/side/back) based on the "Little Monster" logo, accompanied by a creative text description that makes us laugh out loud or warm our hearts.
Original Design Award (1 winner): 2,000 yuan cash
Deadline: October 7
Announcement Date: October 15
The selected work will serve as the official "royal" prototype, and the copyright will belong to Little Monster (Liaoning) Sports Goods Co., Ltd.
🟢 Stage Two: Nationwide Fan Art Carnival (Speed and Passion)
Didn't get selected in Stage One? No worries! The real fun is just beginning!
We will reveal the IP image selected from Stage One as the "official template." You need to create secondary designs based on this image — changing outfits, poses, expressions, etc. — completing 4 or more different designs.
Best Fan Art Award (1 winner): 2,000 yuan cash
Finalist Award (several winners): 500 yuan cash
Deadline: November 15
This isn't just a creative challenge — it's a battle of speed and imagination!
📝 Entry Guidelines (Pay Attention!)
Image Specs: 300 DPI, 6000×9000 pixels (please make sure to save your PSD source files).
Submission Email: 2335631012@qq.com
Submission Format: Please send your work along with 【Author Name + Work Title + Contact Number + WeChat】.
Submissions must also be posted on Douyin: Post a short video or image-text on Douyin. Format: Submitted work + hashtags: #LittleMonsterCue #BKBeastCue #BKBeast #LittleMonsterIPImageRecruitment @LittleMonsterBilliardsOfficialAccount
Here are the event details:

It's time to show off your real skills!
Whether you're in it for the generous prize money, to get your "Little Monster" seen by billiards fans across the country, or simply to have some fun during this National Day holiday — pick up your pen (or drawing tablet) and draw the one-of-a-kind "ugly-cute" Little Monster in your heart!
We're here, waiting for a "weird" cutie that will wow the entire internet!
A friendly reminder from the editor: When submitting, remember to check your email attachments, and don't forget to include your WeChat ID — otherwise, if you win, we won't be able to find you, and we'll be very anxious!