Little Monster Goes Global: From Rome to Bali, One Cue at a Time
Little Monster expands globally through products and events.
In the early hours of August 7, the Banca di Fucino WPA Women’s 10-Ball World Championship concluded in Rome, Italy. Belarusian player Margarita Fefilova defeated the Philippines’ Chezka Centeno to claim the title. At this premier global event for women’s pool, Chinese lifestyle cue brand Little Monster again appeared as an official sponsor, bringing its product strength to the world stage through deep partnerships with international events.
This is now a regular part of Little Monster’s international strategy. In September 2025, the brand made its first move into Southeast Asia, presenting its Eastern craftsmanship and innovative product lineup at the 2025 Jaguar WPA Men’s 10-Ball World Championship and the 2025 Poison Saigon Women’s 9-Ball Open in Ho Chi Minh City, Vietnam. It then crossed Eurasia to Gandia, Valencia, Spain, where it became an official sponsor of the local women’s and men’s international 10-ball opens and mixed doubles event.
At the recently concluded Rome stop, the event lineup expanded further. Alongside the WPA Women’s 10-Ball World Championship, Little Monster also sponsored the Women’s Doubles Masters Challenge exhibition and the Jaguar Wheelchair Open. The brand is now firmly integrated into the Jaguar professional billiards series as a long-term partner, steadily strengthening its international influence.
Beyond tournaments, Little Monster is actively present at leading industry exhibitions worldwide. In March 2026, the brand brought its complete cue range to the BCA International Billiard & Home Recreation Expo in Las Vegas, one of the world’s most influential billiards trade shows. Its bold design language and dependable performance attracted professionals for product reviews and in-depth discussions, generating sustained inquiries and partnership interest. This recognition validates the products and marks another solid step for a Chinese billiards brand on its international path.
Founded in 2018, Little Monster has built “high value for money” into its product DNA from the start. Its pricing aligns closely with everyday players, while its designs capture the aesthetics of younger generations. Bold forms and vivid colors make each cue more than a competitive tool—they make it a distinctive presence at the table.
The journey continues. On August 19, during Qixi Festival, Little Monster will launch new BK Beast break-cue colorways: Sky Blue and First-Sight Pink. Both pair standout looks with performance, designed for younger players.
The overseas calendar is already set for a busy next phase. From September 19 to 26, Ho Chi Minh City will host the 2026 Ivan Simonis WPA Men’s 10-Ball World Championship, the Poison Saigon Women’s 9-Ball Open and a mixed doubles open. From September 28 to October 5, Bali, Indonesia will host the 2026 Kamui WPA Women’s 9-Ball World Championship, the Yalemei Men’s Open and the ISAK BILLIARD WPA Men’s Doubles 10-Ball World Championship. From December 15 to 20, Little Monster will head to the United States to continue its overseas journey.
From Asia to Europe, and from trade shows to tournaments, every Little Monster appearance is more than brand exposure. It is a dialogue between Chinese billiards strength and the world’s top competition. As each cue travels across borders, it carries not only sport and passion, but also the confidence and ambition of a young Chinese brand going global. Little Monster will keep using products as its vessel and events as its bridge, leaving more Chinese marks on the world billiards map.
