Little Monster Goes Global: From Rome to Bali, How One Cue Is Opening the International Stage

In the early hours of August 7, Beijing time, the Banco di Fucino WPA Women’s 10-Ball World Championship in Rome, Italy, concluded successfully. Belarusian player Margarita Fefilova defeated Philippine star Chezka Centeno to claim the title. At this premier global women’s pool event, Chinese trend brand Little Monster once again appeared as an official sponsor, continuing to shine on the world stage through its strong product capabilities and deep ties to international competitions. This has become a regular part of Little Monster’s international strategy. In September 2025, the brand made its first move into Southeast Asia, bringing Eastern craftsmanship and an innovative product lineup to the 2025 Predator WPA Men’s 10-Ball World Championship and the 2025 Poison Saigon Women’s 9-Ball Open in Ho Chi Minh City, Vietnam. Soon after, Little Monster crossed the Eurasian continent to Gandia, in Spain’s Valencia region, becoming the official sponsor of the local Women’s International 10-Ball Open, Men’s International 10-Ball Open, and mixed doubles event.

At the recently concluded Rome stop in Italy, the event lineup was further upgraded. In addition to the WPA Women’s 10-Ball World Championship, Little Monster also sponsored the Women’s Doubles Masters Challenge exhibition match and the Predator Wheelchair Open. Little Monster has now become deeply integrated into the Predator Professional Billiards Series as a long-term partner, steadily strengthening its international influence.

Beyond competition sponsorships, Little Monster actively participates in key global industry exhibitions. In March 2026, the brand brought its full cue range to the BCA International Billiard & Home Recreation Expo in Las Vegas, United States—one of the world’s most influential billiards trade shows. With its bold, avant-garde design language and stable, solid performance, the Little Monster booth attracted numerous professional buyers for product evaluations and in-depth discussions, while inquiries and partnership interest continued to rise. The exhibition’s authoritative recognition not only validated the brand’s product strength, but also marked a solid step forward for Chinese billiards brands in their internationalization journey. Founded in 2018, Little Monster is a Chinese trend brand that has embedded “high value for money” into its product DNA from the very beginning. Its pricing aligns closely with mass-market expectations, while its designs keenly capture the aesthetic pulse of today’s younger generation. Bold shapes and vivid colors make every cue not only a competitive tool, but also a distinctive feature at the table.

The journey never stops, nor does the passion. On August 19, Qixi Festival, Little Monster will launch new colorways for its BK Beast break cue: “Clear Sky Blue” and “First Sight Pink.” Combining style and performance, they are designed especially for young players. Looking further abroad, Little Monster has already set its sights on a packed schedule of upcoming events. From September 19 to 26, Ho Chi Minh City, Vietnam, will host the 2026 Ivan Simonis WPA Men’s 10-Ball World Championship, the Poison Saigon Women’s 9-Ball Open, and the Mixed Doubles Open. From September 28 to October 5, Bali, Indonesia, will host the 2026 Kamui WPA Women’s 9-Ball World Championship, the Yalin Men’s Open, and the ISAK BILLIARD WPA Men’s Doubles 10-Ball World Championship. From December 15 to 20, Little Monster will also head to the United States to continue its overseas journey. From Asia to Europe, and from trade shows to tournament venues, every Little Monster appearance is more than simple brand exposure—it is an in-depth dialogue between Chinese billiards strength and the world’s top standards. As cues travel across oceans and mountains, they carry not only competition and passion, but also the confidence and ambition of a young Chinese brand going global. Going forward, Little Monster will continue to use products as its vessel and events as its bridge, leaving more Chinese marks on the world billiards map.