Big official announcement! Little Monsters has entered the game strongly, and the "JD·Little Monsters·Jingdian Cup" Huacai Billiards National College Student Hundred Cities League has launched a new campaign!

The 2026 Huacai Billiards National College Student League in 100 Cities has successfully completed three competitions in Beijing, Changchun and Dalian, and the popularity of the competition continues to rise. As a new leg of the journey is about to begin, the college billiards circle has received a major benefit: the trendy billiards brand Little Monster has officially announced an in-depth co-branding cooperation with the Hundred Cities League, becoming the official naming partner of the event. From now on, the event will be officially named the "JD·Little Monster·Jingdian Billiards Equipment Cup" Huacai Billiards National College Student League in 100 Cities. Little Monster will join hands with JD Sports and Jingdian Billiards Group to inject new vitality into college student billiards events. Founded in 2018, Little Monster is a highly recognizable innovative force in the domestic billiards field. The brand pioneered the industry with the first domestic carbon fiber punch. It has always adhered to the core concept of "innovation leads performance" and has been deeply involved in the iterative upgrade of composite carbon fiber technology. It not only meets the competitive needs of players with professional-level performance, but also fits the aesthetics of young people with its cool design, and has accumulated an excellent reputation among young billiards enthusiasts. The naming of the Hundred Cities League is precisely due to the high degree of match between the tonality of both parties: As a highly influential billiards event for college students in China, the Hundred Cities League has always focused on the growth of college students and is committed to building a professional competitive stage; while Little Monster has long been paying attention to the dynamics of college students, and its brand gene of "youth, breakthrough, and love" coincides with the positioning of the event, laying a natural foundation for cooperation. In the future, the Little Monster brand will fully promote the event, allowing more college students to shine on the stage of the Hundred Cities League and grow into a new force in the billiards circle.

With the addition of Little Monster, the participation system of the College Student Hundred Cities League has simultaneously ushered in a comprehensive upgrade. Starting from the next event, the registration policy will be further relaxed: full-time college students across the country (including undergraduates, junior college students, postgraduates and doctoral students) can register to participate; for the graduation season group, fresh graduates with graduation certificates in 2026 can participate in all competitions before December 31, 2026; 2026 freshmen can lock in their qualifications in advance with their valid admission notice. This adjustment not only expands the coverage of the event, but also provides a more flexible entry window for college students of different grades.

It is worth mentioning that Little Monster’s support for college students does not stop at the offline arena. From July 13th to August 13th, the brand launched the "Little Monster BK Beast 9-Ball Rush Contest", which is shortening the distance with young fans in the form of online short videos. Participants only need to hold a little monster BK beast punch to shoot a rushing video, post it on the Douyin platform and bring a designated topic to participate. The winner will have a chance to win generous rewards. For college students who are about to welcome the new stop of the Hundred Cities League, this is undoubtedly a good opportunity to practice and warm up.

The specific schedule and host city of the next stop "JD·Little Monster·Jingdian Billiard Equipment Cup" Huacai Billiards National College Student Hundred Cities League will be announced in the near future. More event details and online event rules can be inquired through official channels. This summer, let us look forward to the collision between the Little Monsters and the Hundred Cities League, and witness the vigorous growth of college student billiards power!